Meaning Ad Fraud
What does Ad Fraud mean? Here you find 2 meanings of the word Ad Fraud. You can also add a definition of Ad Fraud yourself

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Ad Fraud


Ad Fraud is when a company knowingly serves ads that no one will actually see as a way to drive “views” and revenue. For example, a website can use bots to automatically refresh its pages in order to register a high number of page views and appear more attractive as an inventory source on ad exchanges.
Source: tubemogul.com (offline)

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Ad Fraud


When a company knowingly serves ads that no one will actually see as a way to drive “views” and revenue. For example, a website can use bots to automatically refresh is pages in order to register a high number of page views and appear more attractive as an inventory source on ad exchanges.
Source: adage.com (offline)




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